Pacific Palisades Honorary Mayor Jake Steinfeld is the CEO of Body By Jake, the founder of Major League Lacrosse, and a proud Palisadian husband and father of four. He has served under Governors Arnold Schwarzenegger and Jerry Brown as Chairman of the California Governor’s Council on Physical Fitness and Sports® with the mission of establishing California as the nation’s first “Fitness State”.Jake’s goal is to inspire kids to have a “Don’t Quit!” attitude while completing the Governor’s Challenge that requires them to be active for 30-60 minutes a day, 3 days a week for a month. In 2006, the first year of the Challenge, there were 10,000 participants, but in 2011 there were over 1.4 million. The National Association for Health and Fitness named the California Governor’s Council on Physical Fitness and Sports as State Council of the Year two times in a row, recognizing Jake’s leadership.